Privacy Policy

1. Introduction

This Privacy Policy describes how Accurate Fishing Shop (“we,” “us,” or “our”) collects, uses, shares, and protects your personal information when you visit our website fishinggearonsale.com, purchase our products, or interact with our services. We are committed to protecting your privacy with the same precision we apply to crafting premium fishing gear.

2. Information We Collect

To provide you with our precision fishing gear and services, we collect several types of information:

Personal Information You Provide

• Contact Details: Name, email address, phone number, shipping address (3793 Johnny Lane, Milwaukee, US 53213)
• Account Information: Username, password, and preferences when you create an account
• Payment Information: Credit/debit card details (processed securely by our payment partners), PayPal account information
• Transaction Details: Purchase history, items viewed, cart contents, and order specifics
• Communications: Correspondence with our team via email ([email protected]) or other channels

Information Collected Automatically

• Device and Usage Data: IP address, browser type, operating system, referring URLs, pages visited, and time spent on our site
• Location Information: General geographic location (country/region level) for shipping and compliance purposes
• Cookies and Tracking Technologies: As described in Section 7 below

3. How We Use Your Information

We use your information with the precision and care of a technical angler selecting the perfect gear:

Primary Uses

1. Order Processing & Fulfillment: To process your purchases of reels, rods, combos, parts kits, apparel, and other gear, and arrange global shipping*
2. Customer Service: To respond to your inquiries, process returns (within our 15-day window), and provide support
3. Account Management: To maintain your account, track order history, and enable faster future purchases
4. Payment Processing: To securely process transactions through Visa, MasterCard, JCB, or PayPal
5. Communication: To send order confirmations, shipping updates, and service-related announcements

Improvement and Personalization

• Enhance and personalize your shopping experience across our product categories
• Analyze site usage to improve our website, products, and services
• Develop new products and features tailored to technical anglers’ needs
• Prevent fraudulent transactions and enhance security

*We ship globally except to Asia and certain remote regions as specified on our website.

4. Information Sharing and Disclosure

We treat your data with the same confidentiality as a prized fishing spot:

Service Providers

We share information with trusted third parties who assist in our operations:

• Payment Processors: Visa, MasterCard, JCB, and PayPal to handle secure transactions
• Shipping Partners: Logistics companies to deliver your gear worldwide
• Technical Support: IT and cloud service providers for website maintenance

Legal Requirements

We may disclose information when required by law, such as to:

• Comply with legal obligations or regulatory requests
• Protect the rights, property, or safety of Accurate Fishing Shop, our customers, or others
• Prevent fraud or address security issues

Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction, with notice provided.

5. Data Storage and Security

We protect your data with the same reliability as our premium fishing gear:

Storage Locations

Your information is stored on secure servers located in the United States and other jurisdictions where our service providers operate. By using our services, you consent to this transfer and storage.

Security Measures

• Encryption: Industry-standard SSL encryption throughout the checkout process
• Payment Security: PCI-compliant payment processing with tokenization for saved payment methods
• Access Controls: Strict internal access controls to personal information
• Regular Audits: Our systems are regularly audited for compliance with the latest security protocols
• Data Minimization: We retain personal information only as long as necessary for the purposes outlined in this policy

While we implement robust security measures, no method of transmission over the Internet or electronic storage is 100% secure. We encourage you to protect your account credentials and notify us immediately of any unauthorized access.

6. Your Rights and Choices

As an angler in control of your gear, you have control over your data:

Access and Correction

You may access, update, or correct your account information by logging into your account or contacting us.

Data Portability and Deletion

You may request a copy of your personal data or request deletion, subject to legal limitations. Account holders can view order history from Stickers to Valiant 2 Combos in their account dashboard.

Marketing Communications

You may opt out of promotional emails by following the unsubscribe instructions in those emails. Transactional communications (order confirmations, shipping updates) will continue.

Do Not Track

Our website does not currently respond to “Do Not Track” browser signals. We provide transparency about our tracking practices in Section 7 below.

Regional Rights

Depending on your location, you may have additional rights under applicable privacy laws (such as GDPR, CCPA/CPRA). Contact us to exercise these rights.

7. Cookies and Tracking Technologies

We use cookies and similar technologies with the precision of a technical angler selecting the right lure:

What We Use

• Essential Cookies: Required for site functionality, such as maintaining your shopping cart
• Preference Cookies: Remember your settings and preferences
• Analytics Cookies: Help us understand how anglers interact with our site
• Marketing Cookies: Used to show relevant ads for fishing gear (with your consent where required)

Your Choices

Most browsers allow you to control cookies through their settings. However, disabling certain cookies may affect your shopping experience, such as the ability to add items to your cart or save preferences.

We may use third-party analytics services to understand how our community of anglers uses our website, helping us improve our product offerings and user experience.

8. Children’s Privacy

Our website and services are not directed to individuals under 16. We do not knowingly collect personal information from children. If we become aware that we have inadvertently collected such information, we will take steps to delete it.

9. International Data Transfers

As a global shop shipping from Milwaukee to waters worldwide (except Asia and certain remote regions), your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place for such transfers as required by applicable laws.

10. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. We will post the updated policy on our website with a revised “Last Updated” date. Continued use of our services after changes constitutes acceptance of the updated policy.

11. Contact Us