''Abu and Garcia - What Happened?'' Book by Len Borgstrom
Lowest price:$29.00Description: This is a fascinating look into the beginnings of a fishing reel manufacturing plant in Sweden that later evolved into ABU Garcia. In this book the author, who is the son of the founder of ABU in Sweden, and who later became the president of that company and the newly named ABU Garcia, Inc., recounts the details and the history of this fishing tackle leader. He also gives his very candid and factual interpretation of what has gone wrong in Sweden's government policies on business. There are reflections on marketing and financial strategies from the perspective of one who has been on both the inside and outside of the corporate business world, and who understands what has to be done to increase market share and profitability. Gain insight into what makes good business from the perspective of a true entrepreneur. This book offers a very interesting and forthright look at big business and manufacturing. Paperback. 269 pages.
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